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Getting the messages out
Packaging key information
What kind of information to gather and how to use it
- Highlight the situation regarding international health security in your country/region.
- Identify health issues at the national and international levels that have significant security impact.
- Publicize and promote the good work done by you or your organization to improve the situation.
- Indicate the gaps (problems) and what more you can do to raise awareness and stimulate action.
- Highlight international health security success stories.
Packaging the message
Once you have carried out the necessary research and obtained useful information, it should be transformed into something everyone can relate to. Sound bites (short catchy facts) are the best. Remember – depending on the target audience – the message may need to be slightly changed.
Organizing events
Parades, speaking tours, debates, street events or advertising campaigns all create media attention and get the message out to large numbers in an interesting and stimulating way. Such activities are effective in reaching people who might not be attracted to more traditional events such as seminars or meetings.
Spokesperson
Identify and secure a spokesperson who will help raise the profile of World Health Day 2007 through his/her positive reputation, enthusiasm and credibility.
Remember it takes time and preparation to get spokespersons involved.
- Choose individuals who are well known and respected within the country or community and who can bring positive attention to World Health Day 2007.
- Invite personalities in music, film, sports or politics.
- Find out if a well-known person lives in or is from your area – such a spokesperson may be more likely to give “local support” to your event.
- Make sure spokespersons are well briefed in advance. Specify clearly how you want them to contribute and convey the campaign's messages.
Getting the messages out:
1,2,3
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RELATED LINKS
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Toolkit for organizers of activities
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