Campaign "yellow zebra"

Date: Starting on 7 April 2004
Location: Switzerland

The number of victims on pedestrian crossings in Switzerland is too high. The association “Pedestrian Mobility” and the Touring Club Switzerland will launch a campaign which aims to improve the behaviour of both pedestrians and drivers. For the very first time, Pedestrian Mobility, which defends the rights of pedestrians, and TCS, which defends all road users, join together in a nationwide campaign. The campaign consists not only of press conferences and handing out of information, but also of messages printed on information panels on strategically important locations such as car parks. One side of the panel is intended for pedestrians after leaving their cars. The other side of the panel is intended for drivers returning to their cars. The aim of the message is to make each one aware of the other’s behaviour on the road and as such improve the safety on pedestrian crossings. Drivers are particularly to be informed about the needs of children and elderly persons who are the most vulnerable road users.

Further information: contact Christian M. Thomas
Telephone: 41 1 488 40 34 or 41 1 488 40 34
Organization name: Touring Club Switzerland together with "Pedestrain Mobility" (Fussverkehr Schweiz)
Klosbachstr 48
CH 8032 Zurich
Switzerland
telephone: 41 1 488 40 34
fax: 41 1 488 40 39
web site: http://www.fussverkehr.ch