Philips launches “Fabric of Africa” a campaign focused on raising awareness around non-communicable diseases (NCDs), maternal and child health and strengthening of healthcare systems

Philips launches “Fabric of Africa” a campaign focused on raising awareness around non-communicable diseases (NCDs), maternal and child health and strengthening of healthcare systems
Royal Philips Electronics "Fabric of Africa” campaign
One component of the campaign is to make obstetric care available to pregnant women in rural and under-served areas

AMSTERDAM, Netherland, 27 February 2013 | Royal Philips Electronics has launched “Fabric of Africa” – a collaborative campaign to drive public-private partnerships and to improve healthcare access across the continent. The main intention of the campaign is to develop meaningful partnerships with local and international stakeholders to improve healthcare delivery in the areas of non-communicable diseases (NCDs), maternal and child health, and healthcare infrastructure, delivery and clinical training.

Speaking about the campaign, Peter van de Ven, General Manager, Philips Healthcare Africa, said: “Creating effective healthcare solutions in Africa requires not only innovative solutions but also the ability to facilitate connections among suitable resources, people and technologies. Our campaign is about teaming up with key stakeholders, including governments, NGOs and the private sector, to create sustainable public-private partnerships”.

The campaign focuses on women as the ‘fabric’ of Africa and uses this theme to highlight the importance of healthy women and the positive impact they have on the continent. The campaign reflects the post-2015 Millennium Development Goals (specifically goals 4 and 5), focusing on three key areas:

  • Maternal and child health
  • Non-communicable diseases (specifically breast, cervical & cardiac health)
  • Infrastructure rehabilitation and clinical training
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