WHO 60th anniversary

Getting the message across: historical public health campaigns

To mark WHO's 60th anniversary, WHO Press published a book – titled "Getting the message across: public health campaigns (1948–2008)" – about health communications campaigns through posters over the past six decades.

Media campaigns are one way for WHO and other health organizations to communicate important public health messages to the target audiences. The evolution of public health poster design reflects diversity in local cultures, advertising trends, government regulations and health priorities.



Some examples of posters from the book

CDC

Country/region: China
Period: 1960s
Topic: Vaccination



CDC

Country/region: India
Period: 1970s
Topic: Vaccination



US National Library of Medicine

Country/region: France
Period: 1919
Topic: Tuberculosis



WHO/EURO

Country/region: Russia
Period: 1980s
Topic: Tobacco



WHO/PAHO

Country/region: The Americas
Period: 2005
Topic: Maternal and child health



WHO/EMRO

Country/region: Eastern Mediterranean
Period: 2007
Topic: Avian influenza



World AIDS Campaign

Country/region: Africa
Period: 1990s
Topic: HIV/AIDS


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