Bloomberg Philanthropies Global Road Safety Programme
The Bloomberg Philanthropies Global Road Safety Programme is a five-year, US$125 million investment to reduce preventable road traffic deaths and injuries in nine target countries: Brazil, Cambodia, China, India, Kenya, Mexico, Russian Federation, Turkey and Viet Nam. As a consortium partner, WHO supports governments to address key risks: drinking and driving, speeding and failing to use motorcycle helmets, seat-belts and child restraints. In this regard, WHO gives input on the development of comprehensive legislation and production of mass media campaigns, trains journalists, and supports NGO advocacy efforts. In addition, WHO issues regular global status reports on road safety.
- WHO launches new tool to support development of strong road safety mass media campaigns around the world
- Road safety mass media campaign launched in Turkey
- Slow Down, Speed Kills – a new campaign calls on Kenyan drivers to respect speed limits
- Cambodia launches a mass media campaign on drinking and driving
- Viet Nam launches two new road safety campaigns