Violence and Injury Prevention

Brazil releases a hard-hitting mass media campaign against drinking and driving

The Government of Brazil has released for the first time a graphic, hard-hitting mass media campaign against drinking and driving.

“Drinking and driving kills” aims to draw attention to the tragic consequences of driving under the influence of alcohol. Brazil loses 37000 people on the roads every year, and many of these fatal crashes involve alcohol-impaired drivers.

Produced with the support of the WHO/PAHO country office in Brazil, this new campaign underscores the messages of the country’s Vida no Trânsito (Life in Traffic) Campaign, which to date has addressed drinking and driving and speeding as key risks for death and injury.

As part of a comprehensive road safety project financed by Bloomberg Philanthropies, WHO has assisted governments in ten countries to produce road safety mass media campaigns.