Viet Nam launches two new road safety campaigns
The Government of Viet Nam, with support from WHO, has launched two new mass media campaigns targeted at motorcyclists, and encouraging them to avoid drinking and driving and use correctly fastened, quality helmets in order to save lives on the roads.
A related press conference featured Mr Nguyen Hoang Hiep, Vice-Chairman of the National Traffic Safety Committee, and Mr Nguyen Van Tuyen, Brigadier General of the Director of Central Traffic Police, and around 100 representatives of the national print and broadcast media.
The event marked the launch of a three-month mass media campaign against drinking and driving, set to run through the end of 2013.
The Government of Viet Nam reported that there were nearly 12 000 road traffic deaths on the country’s roads in 2010, many of them motorcyclists.
With support from Bloomberg Philanthropies, WHO has supported Viet Nam’s National Traffic Safety Committee to develop such campaigns for several years, as a key component of a broader programme which also seeks to improve legislation and enforcement, enhance reporting by the media, and strengthen advocacy by civil society.