The World Health Organization (WHO) selected "The WHO Framework Convention on Tobacco Control" as the theme of World No Tobacco Day 2011.
The WHO Tobacco Free Initiative (TFI) was established in July 1998 to focus international attention, resources and action on the global tobacco epidemic. TFI's objective is to reduce the global burden of disease and death caused by tobacco, thereby protecting present and future generations from the devastating health, social, environmental and economic consequences of tobacco consumption and exposure to tobacco smoke.
The Secretariat of the WHO Framework Convention on Tobacco Control was established by the Conference of the Parties and is hosted by the World Health Organization in Geneva. The main functions of the Secretariat aim at supporting Parties in fulfilling their obligations under the Convention, providing the necessary support to the Conference of the Parties and translating the decisions of the Conference into programme activities.