Tobacco Free Initiative (TFI)

World No Tobacco Day, 31 May 2010

The World Health Organization (WHO) selects "Gender and tobacco with an emphasis on marketing to women" as the theme for the next World No Tobacco Day, which will take place on 31 May 2010.

Controlling the epidemic of tobacco among women is an important part of any comprehensive tobacco control strategy. World No Tobacco Day 2010 will draw particular attention to the need to protect women and girls from the harmful effects of tobacco marketing and smoke in accordance with WHO Framework Convention on Tobacco Control.