Tobacco Free Initiative (TFI)

World No Tobacco Day 2009 brochure

SHOWING THE TRUTH, SAVING LIVES:
THE CASE FOR PICTORIAL HEALTH WARNINGS

The theme for World No Tobacco Day in 2009 is “Tobacco Health Warnings”. Health warnings on tobacco product packaging are critical to any effective tobacco control strategy. They increase public awareness of the serious health risks of tobacco use and help to ensure that the packaging tells the truth about the deadly product within. Tobacco package health warnings that include images are a particularly powerful and cost-effective vehicle for communicating health risks.


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© World Health Organization 2009
ISBN 978 92 4 159804 0
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