Warn about the dangers of tobacco
Few tobacco users understand the full extent of their health risk. Health warnings on tobacco packaging reach all smokers and cost governments nothing. As laid out in guidelines to Article 11 of the WHO Framework Convention on Tobacco Control, warnings should appear on both the front and back of the packaging and be large and clear and describe specific illnesses caused by tobacco. Pictures of disease have a greater impact than words alone. In addition, anti-tobacco advertisements can publicise tobacco’s dangers. Use of graphic images demonstrating the harm of tobacco use can be especially effective in convincing users to quit. In addition to paid advertising, reaching out to the news media can effectively and inexpensively disseminate anti-tobacco messaging.