Tobacco Free Initiative (TFI)

Australia shows the impact of plain packaging


4 August 2014

Australian Government Department of Health and Ageing
Australian Government Department of Health and Ageing

Australian officials announced that the nation’s daily smoking rate, among people aged 14 years and older, declined from 15.1% to 12.8% between 2010 and 2013. The drop in the smoking rate shows that the plain-packaging law enforced at the end of 2012 — as well as the 25% tax increase Australia instituted in 2010 — works. The Australian law requires tobacco products to be sold in drab packages with large graphic images of tobacco-related diseases and the brand name but without logos.

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