Bill & Melinda Gates Foundation
The Bill & Melinda Gates Foundation is working to significantly reduce tobacco-caused disease, death and poverty in low- and middle-income countries. It has partnered with WHO and with Mayor Michael Bloomberg and his Bloomberg Initiative to Reduce Tobacco Use to support the following strategies to reduce the global tobacco epidemic:
Prevent tobacco use in high-burden countries
Given the high burden that tobacco use places on the health of people in India and China, the Foundation is focused on intensive efforts to substantially reduce tobacco consumption there. These include supporting programmes to develop smoke-free cities, tobacco taxation policies and public awareness campaigns.
Prevent tobacco use in Africa
If strong tobacco control measures are not implemented now, the number of tobacco users in Africa will increase dramatically. The Foundation has taken the initiative to focus on efforts that can help prevent the onset of the tobacco epidemic in Africa. These include the development of policies and awareness campaigns to prevent the tobacco industry from becoming firmly established in Africa and building country and regional capacity to advance tobacco control programs.