The WHO Tobacco Free Initiative is part of the Noncommunicable Diseases and Mental Health cluster at WHO headquarters in Geneva, Switzerland.
The WHO Tobacco Free Initiative's mission is to reduce the global burden of disease and death caused by tobacco, thereby protecting present and future generations from the devastating health, social, environmental and economic consequences of tobacco use and exposure to tobacco smoke.
The WHO Tobacco Free Initiative collaborates closely with other WHO departments at all levels in cross-cluster initiatives to facilitate the integration of tobacco control into other health programmes (e.g. child and maternal health and tuberculosis). Outside WHO, TFI works with Member States, other international organizations and civil society through NGOs working on tobacco control.
Conscious of the global tobacco epidemic's massive toll of death, sickness and misery, and mindful of the need to raise the profile of its tobacco control work, WHO in July 1998 established the Tobacco Free Initiative (TFI).
TFI focuses international attention, resources and action on the global tobacco epidemic.