MamaYe campaign is launched in several African countries to improve survival

27 FEBRUARY 2013 - Evidence for Action is launching a public action campaign, known as MamaYe! This will use digital and mobile phone technology alongside community involvement to engage the wider African public in taking action to improve the survival of mothers and babies.

MamaYe hopes to become a campaign which everyone can get behind and which will amplify the actions of local, regional and global actors. MamaYe has a clear focus on survival and positive stories rather than the helplessness and resignation that can accompany death in pregnancy and childbirth, or the death of a baby. MamaYe actively engages the public, raises expectations and makes access to evidence easier all round. This is evidence, advocacy and accountability in action.

Evidence for Action (E4A) is a multi-year programme which aims to improve maternal and newborn survival in sub-Saharan Africa. Funded by the UK Department for International Development, it focuses on using a strategic combination of evidence, advocacy and accountability to save lives in Ghana, Malawi, Nigeria, Ethiopia, Sierra Leone and Tanzania.

Launch events are accompanying the simultaneous release of MamaYe websites in Ghana, Sierra Leone, Nigeria, Tanzania and Malawi. Find full details on the MamYe! websites, on Facebook and Twitter and share with colleagues and friends.

We would love your feedback and ideas!

Very best wishes and MamaYe!

Louise Hulton, PhD
Programme Director
Evidence for Action