USAID launches Every Child Deserves a 5th Birthday campaign

23 APRIL 2012 — PMNCH member organization the US Agency for International Development (USAID) has launched a global campaign to help more children around the world reach the age of five—a milestone birthday, after which children are far more likely to survive to adulthood.

USAID Administrator Dr Rajiv Shah joined other global health partners at an event hosted by the Kaiser Family Foundation on 23 April to unveil "Every Child Deserves a 5th Birthday," a campaign which will culminate in a huge gathering of global experts in Washington in June called “Child Survival: Call to Action.” At this event, the governments of the United States, India and Ethiopia will join together with UNICEF to build political will and drive collective action around a global roadmap to end preventable child deaths -- and developing mechanisms to hold all countries to account.

Dr Shah is calling for supporters to upload photos from their fifth birthdays to USAID’s campaign website 5thBDay.usaid.gov and then to share them along with inspirational messages via Twitter and Facebook. Snapshots and messages added to this site will also be available on 5thBDay's Facebook and Flickr pages.

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