World health organization

10 facts on breastfeeding

A new mother is shown how to breastfeed by a nurse.
UNICEF/G. Pirozzi

Regulating breast-milk substitutes

An international code to regulate the marketing of breast-milk substitutes was adopted in 1981. It calls for:

  • all formula labels and information to state the benefits of breastfeeding and the health risks of substitutes;
  • no promotion of breast-milk substitutes;
  • no free samples of substitutes to be given to pregnant women, mothers or their families; and
  • no distribution of free or subsidized substitutes to health workers or facilities.

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