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UPDATED: Mon Feb 18 16:59:04 2002

Dr Gro Harlem Brundtland        
Director-General
World Health Organization

Geneva
 4 June 2001

   

General Council of the International Organisation of Employers

Mr Chairman,

Distinguished Delegates,

It is a great pleasure for me to be able to address a congregation of people with such an extraordinary power to improve global health.

Such a statement may surprise you, since I would imagine not many of you consider improving public health part of your job description. But let me spend the next twenty minutes explaining why I believe that the private sector - and employers in particular - have a crucial role to play in improving the health of our population.

A few years back, there was a wave of consolidations and lay-offs in several industries, in particular in Europe and North America. Always quick to spot a trend, news magazines like Time and Newsweek summed up the reductions of 10,000 workers here, 15,000 there as the dawn of an age were new technology would increasingly make workers superfluous. The possession of technology - not manpower, would be the critical factor in determining the success of countries in the 21st century.

Since that time, we have seen the tightest labour markets for several decades in both Europe and North America. And, of course, Time and Newsweek, unrepentant as the media always is, announce in dramatic front-page spreads how access to the right work-force is key to success in our new century.

We can now return to the basic truths: people are the most important asset of any economy.

We have all seen the physical manifestations of a struggling economy - half-completed building projects, with cranes and steel rods rusting, graveyards of pillaged trucks and construction equipment, large, empty factory buildings, their yards littered with scrap metal. It is painful to see such assets wasting away. Yet, the most serious erosion of resources in the poorest countries of the world is invisible. Invisible, unless one goes to the overcrowded hospitals, children’s clinics and the cemeteries.

Over the past few years, a growing body of scientific evidence shows that a relatively short list of diseases are undermining the economic and social growth potential of most developing countries.

HIV prevalence rates of 10-15% - which are no longer uncommon - can translate into a reduction in growth rate of GDP per capita of up to 1% per year.

TB, which is exacerbated by HIV, takes an annual economic toll equivalent to $12 billion dollars from the incomes of poor communities.

Africa's GDP would be an estimated $100 billion higher today if malaria had been tackled 40 years ago, when effective control measures first became available.

In addition, childhood conditions, maternal mortality, and regional scourges, such as sleeping sickness or dengue fever, kill millions and severely tax the life quality, productivity or learning capacity for millions more.

But the causative relationship between health and development can also go the other way. In East Asia, for example, life expectancy increased by over 18 years in the two decades that preceded the most dramatic economic take-off in history.

A recent analysis for the Asian Development Bank concluded that fully a third of the phenomenal Asian economic growth between 1965 and 1997 resulted from investment in people’s health.

In one concrete case, plantation workers in Indonesia were treated for chronic anaemia. Results showed a 20% increase in productivity, increasing the earnings of the workers and the output of the plantation.

The new evidence gathered over recent years concludes that health must be seen as a central factor not only in social development, but also in countries’ ability to compete on the global economic stage and achieve sustainable economic progress. Health, therefore, must no longer be seen as an expenditure only the rich countries can afford, but as a necessary investment in development in the poorest countries of this world.

In a globalized world, enlightened self interest compels both industrialized and developing country governments as well as private corporations to do what it takes to drastically reduce the current burden of disease in the developing world. To do so will be good for economic growth, good for health and good for the environment. Not only for the three billion people who have yet to benefit from the technological and economic revolution of the past fifty years - but for us all.

Despite what the critics may say, it is not inevitable that globalization will lead to inequity. If it does, it is a sign of failure. Our challenge is to make positive things happen. To shape the world. To make certain that the forces of globalization contribute to a more just and inclusive global society.

A world in which the divide between the rich and the poor continues to deepen; a world in which only a privileged few have access to the fruits of the technological revolution, is a world which will become ever more insecure. In the past, desperate conditions on another continent might cynically be written out of one’s memory. The process of globalization has already made such an option impossible.

Globalization is about much more than trade. It is about communicating with an infinity of new people, about relating to them - and therefore also getting involved in their lives.

One large engineering company ran an advertising campaign some time ago saying that being global meant being local world-wide. They are right. The international company which sets up a production plant in Vietnam or Peru may do so based on an evaluation of economic opportunities, but it will soon find itself having to relate to the political, social and economic reality of the country it has chosen to invest in. As communication and social activism become globalized, large companies find that the welfare of their workers is important. Ignoring it can be costly both to public image and stock prices.

But globalization functions on a wider scale as well. In the modern world, bacteria and viruses travel almost as fast as money. There are no health sanctuaries. The separation between domestic and international health problems is no longer useful.

It is not only the infectious diseases that spread with globalization. Changes in lifestyle and diet can prompt an increase in heart disease, diabetes and cancer. More than anything, tobacco is sweeping the globe as it is criss-crossed by market forces. Only weeks after the old socialist economies in Europe and Asia opened up to Western goods and capital, camels and cowboys began to appear on buildings and billboards.

If the growth in tobacco use goes unchecked, the numbers of deaths related to its use will nearly triple, from four million each year today, to 10 million each year in thirty years time. Practically the entire growth in tobacco-related mortality, more than 70% of these ten million deaths, will take place in developing countries.

Mr Chairman,

Over the past year, the renewed public concern over HIV/AIDS and the devastation it is bringing on large parts of the developing world has brought the link between disease and development onto the global political agenda.

As many of you know, governments from industrialized and developing countries alike are coming together with a coordinated United Nations family to create a Global Fund for AIDS and Health. This is a new and path-breaking mechanism for action against diseases that perpetuate poverty.

As a matter of fact, I have taken time out to join you this morning from a meeting of stakeholders for this new Fund. Representatives from developing countries, G8 and other donor countries and a number of other interested parties are meeting here in Geneva to discuss concrete ways of making the Fund work. I expect that the momentum this new Fund will create once it is up and running, will change the way we work on health and development issues in the future.

How can you as employers best play a role in this massive effort?

Let me use HIV/AIDS as an example.

In Africa in particular, large employers are deeply concerned about HIV and other health issues among their work force. The effect of the pandemic is devastating on economic prospects of some companies - even on whole industries.

In Zambia, for example, 60% of the work force in the country’s copper mines may be HIV positive. With copper making up 90% of export earnings and 25% of GDP, the impact of HIV/AIDS is devastating. In South Africa, it is estimated that, if current epidemic trends continue, with 1 in 5 workers of the mining sector infected with HIV, HIV/AIDS will cost the country 1% of its GDP by the year 2005.

Large employers or employers associations can be a powerful stimulus for change.

  • Companies are directly concerned about their productivity: so they need to pay attention to the welfare of their labour force;
  • Companies have a major interest in national development and human well-being;

  • Companies are influential. By being open and direct in addressing HIV/AIDS issues they can play a major role in changing attitudes;

  • Companies can access people who are at high risk of HIV: They do this in an environment where it is easy to disseminate information and create positive interaction among peers.

Large employers can make a major contribution:

  • They are often dominant employers with a strong influence on national economic development and local social organization;
  • They often support self-financed and self-managed health systems with easy access;

  • Multinational companies can draw on experience from several countries in a way governments cannot.

By creating innovative schemes to extend and finance prevention activities, such as providing bed nets and prophylactics against malaria and condoms and information against HIV/AIDS and by offering health care services to the whole community, these large companies can play a crucial role far beyond the people they directly employ.

But the private sector can also participate in a range of focused and recently established partnerships, such as the Global Alliance for Vaccines and Immunization (GAVI), Roll Back Malaria, Stop TB, Integrated Management of Childhood Illnesses, the WHO Strategy for Making Pregnancy Safer, the International Partnership against AIDS in Africa, the Polio Eradication Programme or the Tobacco Free Initiative.

All of the new initiatives have broken new ground by involving corporate partners, by mobilizing new resources, by linking research and in-country action and by setting up systems that reward well-performing programmes.

Mr Chairman,

Finally, I would like to raise three other issues: injuries, tobacco and mental health. They each contribute drastically to the global burden of disease, and they are areas where action in the work place can make a great difference.

Each year, injuries account for more than five million deaths globally, but the number of long-term and permanently disabled survivors of accidents is of course many times higher.

Seven of the fifteen leading causes of death for men between the age of 15 to 44 are injury-related. The poor are considerable more likely to get injured than those better off. The work place is among the places where accidents are most likely to happen.

But accidents are preventable. Often the smallest of actions, such as a cover for a moving machine part, protective glasses or clothing or proper training and information, can cut accident rates drastically.

We all know that tobacco kills. At last week's World No Tobacco Day, we focused on the fact that tobacco kills non-smokers as well.

Scientists agree that there is no safe level of exposure to second hand smoke. It should simply be avoided. Neither air conditioning nor separation of smoking areas completely clears the air. We are all exposed to second-hand smoke nearly everywhere we go. In our homes, in cafes, in airports, in shopping malls, often in the workplace.

Tobacco kills half of its users - and half of those who die do so in middle age - at the peak of their productivity. In addition, thousands of non-smokers also die due to tobacco. Losses in productivity, due to the cost of care, are staggering. Making working environments smoke-free costs little or nothing. The choice for all of you should be very easy.

Today, more than 400 million people world-wide are estimated to be suffering at any given time from some kind of mental and neurological disorder, including alcohol and substance abuse disorders.

Mental disorders account for more than 10% of the burden of all disease in 1999. It is one of the dominating causes of years lost to disease, something too few people realize. The overall figure is expected to increase to 15% over the next 20 years.

Depression is ranked fourth among the 10 leading causes of the global burden of disease. By 2020, it will have jumped to the second place. Between 10 and 20 million people attempt suicide each year. One million die. That death toll is as high as from malaria!

In mental illness, prevention and early detection is crucial and can mean the difference between a short illness and lifelong disability. Today, we have cost-effective interventions to treat the majority of mental and neurological disorders. Yet, there is a great gap between the number of people who suffer from these diseases and the number who receive treatment and care.

In many countries, insurance companies discriminate between physical and mental disorders. Labour policies are less open to welcoming people with a history of mental disorders than those with physical ones. Often, the mentally ill are outcasts in their local society

With this discrimination follows stigma, to the detriment of those who need help, treatment, care and prevention. Stigma also creates a hidden burden of mental problems, which need to be added to the burden we can measure. Only when we address the stigma and discrimination together will we be able to make real progress.

These are not impossible tasks.

Stigma can be reduced by openly talking about mental disorders in the community and in the work place. But we also need to constantly counter the negative stereotypes and misconceptions surrounding mental disorders. Employers have a very important role to play here.

Mr Chairman,

Better health provides people with an opportunity - both as a good in its own right, and as a means which can enable many of the world’s poorest to emerge from poverty. Better health is a duty in the sense that we cannot ignore or condone growing inequity. But the key point I want to leave you with is this: We have an unprecedented opportunity to make a difference.

Thank you.

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