Marketing of food and non-alcoholic beverages to children
Report of a WHO forum and technical meeting Oslo, Norway, 2-5 May 2006
This is the report of a forum and technical meeting on marketing food and non-alcoholic beverages to children, convened by WHO and held in Oslo, Norway, in May 2006.
The forum reviewed the current state of knowledge regarding the influence of marketing, including advertising of foods and non-alcoholic beverages on children's dietary choices; discussed the implications of this influence on children's nutritional status; and reviewed national experiences and actions taken by various stakeholders to address the issue. Forum participants included representatives of: health and consumer groups, food and advertising industry trade associations, ministries of health, United Nations (UN) agencies, European Commission and academics.
A technical meeting was held after the forum. It was attended by academics and representatives of ministries of health, UN agencies and the European Commission. During the technical meeting working groups reviewed and discussed the current state of knowledge on: the influences of marketing on dietary choices; management and limitation of the negative influences of marketing and advertising of foods and non-alcoholic beverages on children's dietary choices; and possible roles for stakeholders.