Campaign essentials - World Blood Donor Day 2014
The focus for this year’s World Blood Donor Day campaign is “Safe blood for saving mothers”. The campaign will increase awareness about why timely access to safe blood and blood products is essential for all countries as part of a comprehensive approach to prevent maternal deaths. WHO encourages all countries and national and international partners working on blood transfusion and maternal health to develop an activity plan to highlight the need for timely access to safe blood and blood products in the prevention of maternal deaths.
This brochure covers the following topics: objectives of the campaign, key messages, target audiences, and how to get involved in the campaign.