WHO campaigns

Ban tobacco advertising, promotion and sponsorship

31 May 2013 -- Bans on advertising, promotion and sponsorship are one of the most effective ways of reducing tobacco consumption. As more countries make progress towards implementing complete bans, the tobacco industry is increasingly using tactics such as brand extension, product placement and stealth marketing to sell its products.

Ban tobacco advertising, promotion and sponsorship

21 May 2013 -- Free yourself! This is WHO's message to governments on World No Tobacco Day 2013, celebrated on 31 May. A comprehensive ban of all tobacco advertising, promotion and sponsorship is required under the WHO Framework Convention on Tobacco Control. Tobacco kills nearly six million people every year, of which more than 600 000 are non-smokers exposed to second-hand smoke.

Reducing the appeal of smoking

17 May 2013 -- Australia has recently introduced a law on tobacco plain packaging, in line with the WHO Framework Convention on Tobacco Control. Since December 2012, all tobacco products sold in Australia must be in standardized drab, dark brown packaging with large graphic health warnings. Other countries are watching this pioneering measure and are considering tougher packaging laws for tobacco products.

World No Tobacco Day 31 May 2013

7 May 2013 -- Every year, on 31 May, WHO and partners mark World No Tobacco Day, highlighting the health risks associated with tobacco use and advocating for effective policies to reduce tobacco consumption. Tobacco kills nearly six million people each year, of which more than 600 000 are non-smokers dying from breathing second-hand smoke. The theme of this year’s campaign is "Ban tobacco advertising, promotion and sponsorship".

Top stories

fact buffet

Tobacco epidemic

6 millionNearly 6 million people killed by tobacco each year.

10 facts on the global tobacco epidemic

Tobacco's toll

600 000people die each year from exposure to second-hand smoke.

Fact sheet on tobacco

Noncommunicable diseases (NCDs)

63%of all deaths are caused by NCDs, with tobacco as the greatest risk factor.

Global status report on NCDs